Understanding the Value of Facebook Shares

Every day, millions of user’s access Facebook, consume content, and share it; meaning, this document of yours by being shared means you have reached a new audience organically. This may not seem important to you but this is word-of-mouth marketing and one that is identified as the most effective in the online world. When your content is shared, it is no longer just one page or profile, but you are reaching hundreds to thousands of users.

Why are shares significant?

People place a lot of value on likes and comments as measures of engagement; however, the truth is that shares are most important. When someone shares your content, he/she is using their own credibility. Meaning, he she is saying “this content is valuable and my friends list should see it too.” This is trust and authenticity that is unachievable with comments and likes.

Importance of Facebook Shares for Business Growth

If you operate a business whether it is an e-commerce shop, service-based business or personal brand, Facebook shares can be a driving force in growing your business. Every time someone shares your post, it is a virtually free advertisement that generates new leads, followers and sometimes even direct sales. For instance, if you are a fashion brand, and someone shares a post about your product, all of the people in their friends list can have direct access to your store.

The best way to increase organic reach

Meaning that oftentimes, even if followers want to see your content, it may be limited. However, if people are interacting with the page through shares or saves, the algorithm will reward it by increasing visibility for your original post. The simple formula is the more shares you receive, the more visibility you will have.

Bringing credibility and trust to your brand

Whenever someone shares your posts, they become sort of an ambassador for your brand. You have likely heard people say in person that they recommend something, people will trust it more. Well Facebook shares are a kind of recommendation and enhance the trust and credibility of your brand.

The secret of viral content

The biggest factor behind any viral content is the volume of shares. Whether it is a funny meme, an emotional story, or a strong marketing campaign it does not go viral until users share it on their profile.  If you want your content to go viral, you need to create content that touches people’s hearts and makes them feel compelled to share it naturally.

Ways to incorporate shares into your marketing strategy

Incorporating Facebook shares as a focal point in your digital marketing strategy is possible. Here are a few ideas:

A call-to-action: Encourage users to share the content with their friends at the end of the post.

Trending topics: Content about things people are already talking about tends to achieve shares more effectively.

paid growth vs. organic shares

Many individuals run payment advertisements that push content further on Facebook; However, shares are a free and organic option that users can use with their fellow followers. They also come with long-term influence. While reach stops once payment is no longer used, shares will not stop having an impact after it is shared. If you want your brand to have a long-standing presence, you should rely on shares.

Influencer marketing and shares

Involving influencers in your campaigns is another good idea. When an influencer shares your post or product, suddenly thousands of followers become aware of your brand. It’s a shortcut that gives the brand instant popularity and credibility.

Conclusion: There is no bigger growth hack from Facebook Shares

At face value, Facebook shares don’t seem that important, but their impact is huge. It can create viral content, create trust in your brand, and enable you to create long term growth without spending many ad bucks.